Will Ruth: BS, MA, NSCA-CSCS

will ruth green racing project headshot


I started this website in 2015 to help rowers of all ages, types, and levels row stronger, faster, healthier, and for longer. If you’re looking for information about what I do in strength training and why I do it that way, read this article from February of 2024. The rest of this page is more about me as a coach and author.

I rowed in high school at Olympia Area Rowing. It was a small club at the time, and we rowed team boats when we had the numbers for it, but more often sculled and rowed small boats. I went to college at Western Washington University (WWU), and I thought I was leaving rowing behind when I started playing lacrosse and competing in strength sports. I studied Kinesiology (emphasis Sport Psychology), and ended up coming back to rowing as the strength coach for the men’s team. I continued coaching the team after I graduated, as strength coach and on-water assistant until 2019.

In early 2019, I completed the University of Denver online MA in Sport Coaching program and moved to Vermont. I began guest coaching in the Craftsbury Outdoor Center’s summer sculling camps that year. I moved into a management role in late 2021, helping run the year-round logistics of the sculling camp program.

In late 2022, I became the strength coach for the Craftsbury Green Racing Project program (GRP) four sports of rowing, Nordic skiing, biathlon, and running. The GRP is supported by the Craftsbury Outdoor Center non-profit foundation to achieve post-collegiate high-performance sport training and national and international-level competition with a commitment to environmental sustainability. The GRP is approximately 40 post-collegiate athletes who are either residential (rowing, skiing, biathlon) or remote (running), as well as summer U23 programs for college-aged rowers and skiers.

I do most of my writing these days via my free email list on Substack. You can check out the archives and join here for more content updates (new articles, videos, etc.), training tips, and notes from my coaching and learning.

Education and Certifications

Master of Arts

Sport Coaching


Bachelor of Science

Kinesiology, emphasis sport psychology


National Strength & Conditioning Association

Certified Strength & Conditioning Specialist (CSCS): 2014-Present

Functional Movement Screen

FMS Level 1 (2024)

US Rowing

Level 2 (2016)

USA Weightlifting

Level 1 Sports Performance Coach (2013-2015)

Published Work

Rowing Stronger: Strength Training to Maximize Rowing Performance (Second Edition, 2019)

Free Preview: Available in print and e-book (PDF)

Updated in 2024: Included/Standalone

“NSCA Coach” Magazine

Part 1: Reducing Injuries

Part 2: Improving Performance

Part 3: Energy System Development

Free NSCA member access or purchase in PDF

Webinars and Conferences

In-person and virtual presentations at the Joy of Sculling Conference, numerous USRowing events, the Craftsbury 2020 Webinar Series, and more. Many of these are available for replay via this Youtube playlist.

PS: All the hand-drawn artwork on my website and in my book is by my Olympia Area Rowing high school double partner Eamon Smith (stroke).